The Best Blended Alcohol Started Here

Red Eye Louie’s didn’t set out to make another boring sip. We asked a better question. What happens when you combine two great spirits in one even better pour?

That was the thought behind our original blended spirits. We didn’t follow the rules of tradition. We create something better.

The result was Vodquila®, the first of its kind. A clean, smooth fusion of vodka and tequila that literally opened up a new spirits category. We didn’t stop there. Today, we still blend with intention, not shortcuts. Using our thermal process, we combine two fully distilled spirits into one balanced, smooth pour.

How The Blending Started

In 2010, inside a basement bar in Birmingham, Alabama, a simple conversation turned into something groundbreaking. Chander Arora, a former textile chemist with an entrepreneurial spark, was mixing cocktails for himself and his wife. His daughter, Nina, was nearby, working on a college assignment. Between sips and small talk, she asked a question that sparked everything.

Why dilute vodka or tequila with mixers when you could blend two true spirits together?

That moment launched a new way of thinking. They stayed up late researching, experimenting, and imagining the possibilities. One idea stood out. A clean, smooth fusion of vodka and tequila. If done right, this would be more than a drink. It would be the start of something entirely new.

A Family-Driven Vision

Red Eye Louie’s didn’t start in a boardroom. It started with a father, a daughter, and an idea they couldn’t shake. Chander Arora had already built a successful life as a small business owner and former textile chemist, but he had always dreamed of creating a spirit of his own. He didn’t have a distilling background, just curiosity and a relentless work ethic.

When his daughter Nina challenged the idea of traditional cocktails, it wasn’t just a casual suggestion. It was a spark. That night, the two of them stayed up researching spirits, proportions, and the science of blending. They didn’t just want to make something new. They wanted it to be good. Really good. The kind of spirit people remembered.

Soon after, Nina and Chander turned their idea into action. While Nina was studying at Birmingham-Southern College, she and her dad began exploring how to bring their concept to life. They leveraged every connection they had, eventually landing a chance to work inside the labs of Florida Caribbean Distillers in Auburndale, Florida.

That’s where Chander’s scientific background made all the difference. He introduced a method borrowed from his work in textiles: thermal blending. This wasn’t about mixing ingredients in a glass. It was about heat, timing, and chemistry — a true fusion of spirits that created a completely smooth, unified product.

With no budget for focus groups or big testing, they asked the people around them to taste and critique. Everyone from distillery workers to visiting vendors sampled early batches. After four weeks of trial and error, they knew they had something special.

That’s when Chander’s son, Romie Arora, joined the effort. Romie was studying at Emory University’s Goizueta Business School. With a sharp eye for branding and a head for operations, he helped finalize the business plan and lead the design of the bottle. The family wanted a package that didn’t just hold a product. It had to reflect the originality of the spirit inside. Frosted glass, bold curves, and a modern silhouette made sure Vodquila wouldn’t be mistaken for anything else on the shelf.

This wasn’t a corporate launch. It was a family mission. One idea. Three people. Years of effort. And a whole lot of late nights.

Blends That Started a Movement

From Vodquila came more groundbreaking blends. Each crafted with the same purpose.

• Whisquila: a fearless mix of rye whiskey and tequila

• Rumquila: aged Puerto Rican rum fused with super-premium tequila

These spirits don’t just taste different. They are different. Each one is blended with precision using our proprietary process to ensure a smooth, unified pour that honors both base spirits.

From Basement Bar to National Brand

Today, Red Eye Louie’s is distributed in 30+ states, with a growing line of spirits that includes:

• Immoral® Vodka, Gin, and Spiced Rum

• Tequila Plata – 100% agave, no blend, just bold

With 22+ awards from major spirits competitions, Red Eye Louie’s has carved a new lane in the spirits industry — one that doesn’t follow trends, it sets them.

Where to Find Us

You can find Red Eye Louie’s in stores, bars, and restaurants across the country. Our blends and IMMORAL line are also available online in select states. Use our store locator to find your closest retailer.

When you’re ready to try something bold, unforgettable, and original, ask for Red Eye Louie’s.