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Morales Beverage Group Lands Red Eye Louie’s Across Five of the Industry’s Most Competitive Markets

MBG takes the full Red Eye Louie’s portfolio into Texas, California, Florida, Louisiana, and South Carolina — the battlegrounds where distribution is won or lost.

HOUSTON, TX — May 22, 2026 — Morales Beverage Group (MBG), a regional beverage and spirits distributor, today announced an expanded distribution agreement with Red Eye Louie’s Inc., the family-owned pioneer of the blended spirits category. MBG will distribute the full Red Eye Louie’s portfolio across five of the industry’s most contested markets Texas, California, Florida, Louisiana, and South Carolina cementing its position as the operator brands turn to when execution actually matters.

The agreement covers Red Eye Louie’s signature blended spirits VodQuila, RumQuila, and WhisQuila alongside the award-winning Immoral premium line. Distribution is already active in South Carolina and Florida, with Texas launching on the heels of the announcement and California and Louisiana to follow.

“The biggest battlegrounds in this industry, Texas, California, Florida, Louisiana, South Carolina are exactly where consolidation has left brands underserved and exposed,” said Eduardo Morales, Chief Executive Officer of Morales Beverage Group. “MBG is in every one of those markets, with our own teams, our own relationships, and a level of discipline the big platforms can’t match. Red Eye Louie’s is a family-owned, innovation-driven brand that deserves an operator who shows up and executes not one that lets them get lost in a portfolio. That’s the difference MBG delivers, and that’s why this partnership matters.”

“This partnership is a major step in our growth strategy and a meaningful endorsement of where we’re taking the brand,” said Chander Arora, Chief Executive Officer of Red Eye Louie’s. “MBG’s reach across these markets, combined with their commitment to family-owned brands and their day-to-day execution, gives us the right foundation to bring our blending innovation and the Immoral line to a much wider base of retailers and consumers.”

The agreement lands at a moment of unprecedented disruption in U.S. beverage alcohol distribution. Supplier consolidation, distributor realignment, and territory upheaval have left entrepreneurial brands searching for partners who can still execute at the street level. MBG’s unified footprint across Texas, California, Florida, Louisiana, and South Carolina markets that together represent some of the highest-stakes ground in the U.S. spirits industry gives brands like Red Eye Louie’s a single, accountable operator who lives and dies by execution in every one of them.

Red Eye Louie’s proprietary thermal blending process is the foundation of its product line, producing the smooth, integrated profile that defined the blended spirits category and continues to drive consumer demand 15 years after the brand’s launch.

About Morales Beverage Group

Morales Beverage Group (MBG) is a national beverage and spirits distributor focused on bringing high-quality brands to market through disciplined execution and strong local partnerships. Operating across key markets including Texas, Florida, California, Louisiana, and South Carolina, MBG ensures brands reach retailers and consumers efficiently, compliantly, and with consistency. MBG’s strength lies in local market expertise, trusted relationships, and day-to-day execution at the ground level.

About Red Eye Louie’s Inc.

Red Eye Louie’s is a family-owned spirits company that pioneered the blended spirits category and continues to challenge traditional spirit categories through its proprietary thermal blending process, ensuring a smooth, premium experience in every pour. Beginning with the breakthrough success of VodQuila, the company has expanded its portfolio to include RumQuila, WhisQuila, and the award-winning Immoral Series premium spirit line. Learn more at redeyelouies.com.

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Morales Beverage Group

Dave Ensler

densler@mexcor.com

“For Vodquila founder Chander Arora, choosing between his two favorite spirits, vodka and tequila, was unfathomable. So, for his nightly tipple, he married them, mixing six-time distilled vodka with tequila in small vats at high temperatures. Again, this Frankenliquor has its fans: Since launching last year, Vodquila has already snagged silver and gold medals from the 2014 International Wine and Spirit Competition and Wine and Spirits Wholesalers of America.”

“Alabama’s own Vodquila LLC recognized at the London Spirits Competition with two medals
It was in 2010 in Birmingham, Alabama that the foundation for Vodquila LLC was laid. Chander Arora always dreamt of distilling his own spirit one day and this dream was given a major boost one afternoon while he and his daughter, Nina were deciding on the topic for the latter’s final term paper. Chander Arora was fond of making cocktails and that led Nina to suggest him of blending two true spirits together with a mixer. This turned out to be a Eureka moment for the family.

The distillery had two spirits that were awarded at the 2018 London Spirits Competition.”

“Red Eye Louie’s Immoral Spiced Rum, 40% ABV, 750 ml.

Red Eye Louie’s Immoral Spiced Rum was the Best in Show Flavored Rum. This distillery focuses on producing high-quality spirits with bold, distinct flavors. It uses a blend of aged rum and a variety of natural spices to create a rum with a flavorful and complex profile.

The Immoral Spiced Rum is known for its rich flavor and ability to balance the sweetness of rum with a complex blend of spices. It’s designed for those who enjoy a bold, spiced rum experience, whether sipped neat, on the rocks or used in cocktails like the classic Rum Punch or Dark and Stormy.”

“Recent booze flavor experiments include port-finished whiskies, a pinot noir-finished bourbon, and Riesling-infused and oak-aged gins. But because they are angling for their own permanent share of the bar cart, these new top-shelf products are different: Vodquila, a “blend of premium vodka and Mexican blue agave tequila” that happens when the two are “infused together at a high temperature,” may sound like something concocted during a particularly grim frat party lull, but it apparently so wowed the judges at an International Wine and Spirit Competition event this year ”

“I can’t say I’ve ever been tempted to knock back a shot that tastes like cinnamon toast flavored with herbs and lemon, but hey, stranger things have happened. Apparently it’s also tastier than you’d think — so tasty that it took the silver medal in this year’s International Wine and Spirit Competition. Said Ewan Lacey, the competition’s general manager, to the Daily Mail, “Vodquila initially intrigued the IWSC judges in the blind tasting, but the spirit proved it’s no gimmick when it was awarded a Silver Medal. This is a whole new innovation in the spirits industry.”

“The fascinating world of blended alcohol grows more interesting by the day. Today, we’re going to take look at Whisquila, Rumquila…

Based in Birmingham, Alabama, Red Eyed Louie’s claims to have “the world’s best blends.” Their logo, a forlorn skull with bloodshot eyes, may very well represent how you’ll feel after drinking one of their concoctions…

For those looking to try a one-of-a-kind oddity, Rumquila will surely be an interesting pick..”

“Vodka and tequila are now available together in one bottle. That’s right, Vodquila is here and it’s coming to the UK on Amazon soon.

The next time you find yourself hugging the porcelain bowl, the people responsible could be American Chander Arora and his daughter Nina.

The pair came across the idea when Chander was mixing one of his evening cocktails at home in Birmingham, Alabama.”

“Brimingham, AL, August 15, 2022 –(PR.com)– All that glitters is not gold, and Tequila Plata proves that! Red Eye Louie’s, Inc. has launched their Tequila Plata to help Tequila enthusiasts enjoy the last half of summer.

After their previous spirit releases of Vodquila, Rumquila, and Whisquila took package stores across the nation by storm, Red Eye Louie’s decided to let the other half of their blended beverages shine, and so, Tequila Plata was created. Tequila Plata is made from 100% pure blue agave plants. It is double distilled, chill treated, and oxygenated for ultra-smoothness. Volcanic water is used in making Tequila Plata and is filtered with a reverse osmosis process to get the unique profile for an award-winning taste.“